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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions $13.99 How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University’s behavioral econ… |
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Influence: The Psychology of Persuasion (Collins Business Essentials) $6.67 Influence, the classic book on persuasion, explains the psychology of why people say “yes”âand how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this h… |
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The Substance of Style (P.S.) $11.99 Whether it’s sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over t… |
Tags: business, consumer, consumer-behaviour, ebook, marketing