HMV’s Simon Fox on transforming a retailer into an entertainment superbrand
Chief executive wants to link live performances, ticketing, merchandising and digital products to enhance salesOn a hot and sticky afternoon, Simon Fox, the chief executive of the entertainment retailer HMV, knows what he wants. “Ice cream,” he says. “Chocolate. It’s been a long day.”
Finding Forrester (2000) Trailer
|
|
Groundswell: Winning in a World Transformed by Social Technologies $3.98 Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.When consumers you ve never m… |
|
|
Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM $118.85 The leading authority on system dynamics explains this approach to organizational problem solving, emphasizing simulation models to understand issues such as fluctuating sales, market growth and stagnation, the reliability of forecasts and the rationality of business decision-making. The CD includes modeling software from Vensim, ithink, and PowerSim…. |
|
|
Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns $44.95 Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the informat… |